VADE Nutrition is redefining the nutritional supplement industry by making nutrition convenient & portable with pre-measured servings, wrapped in a dissolvable food-grade film.

  • VADE Nutrition has $22M+ in revenue, maintaining a growth rate of 1,523% over the last 3 years. Also, a 2-time winner of the Inc 500 Fastest Growing Companies & ranked in the top 12 for all health companies.
  • VADE’s e-commerce success led to space in 8,000+ retail locations in some of the nation’s largest retailers – GNC, Hy-Vee, CVS & more. We’ve also secured multi-million dollar licensing deals & global distributors.
  • Our founder, Joe Johnson, landed a deal on ABC’s Shark Tank & was listed as Forbes 30 Under 30 in 2022. Our products are viral by nature, backing up why we have 400M+ views on social media & 8,000+ 5-Star reviews.


Convenient Nutrition For Active Lifestyles

VADE Nutrition aims to completely redefine the nutritional supplement industry by prioritizing consumers' #1 concern: convenience and portability. VADE’s solution offers high-quality nutrition that's convenient, mess-free, and hassle-free with pre-measured servings in dissolvable, food-grade film. Just toss the pack in water, shake, and enjoy a delicious shake, ready to go wherever you go.

Founder Joe Johnson, a high-caliber athlete and Captain of the Michigan State Wrestling team, conceived the idea from his constant need to pre-measure protein while traveling.

Driven by frustration and recognizing a massive gap in the market, he introduced VADE Nutrition's first product: Dissolvable Protein Packs. Each serving of protein powder is wrapped in a dissolvable food-grade film similar to vitamins. It was then that Joe believed he had something that would transform the supplement industry.

From the start, Joe's commitment has been to deliver high-quality products for elite athletes that are also convenient, portable, and affordable for everyone. After a successful launch of protein powder packs, they expanded their product line to include their original protein powder, plant-based meal replacement, and collagen + MCT Oil. VADE Nutrition quickly gained momentum, reaching over 8,000 retail locations, achieving a remarkable 1,523% sales growth in three years, exceeding $22 million in sales, and earning recognition from prestigious global entities. Notable achievements include securing a deal on ABC's Shark Tank, having their founder Joe Johnson featured in Forbes 30 Under 30, and receiving two Inc 500 awards.

The growth, retail success, and recognition from some of the most renowned names in business are just the beginning of our journey to become a global leader in this massive $381 billion industry and beyond!

"VADE" is a Latin term meaning "to go, fade, or vanish," perfectly reflecting our brand. Our products are designed for on-the-go convenience, and they vanish when dropped in liquid, aligning with our mission: to lead in innovation by delivering delicious, high-quality, convenient nutrition for people in any and all stages of life.


High Quality, Portable Nutrition Without Sacrificing Taste

The traditional nutritional supplement industry has long been plagued by challenges: messiness, hassle, measuring, inconsistent serving sizes, inconvenience, and lack of portability of tubs. The existing solutions only mask symptoms of these core issues. For instance, pre-measuring supplements into plastic baggies is just a tedious workaround solution. Ready-to-drink shakes might seem convenient, but they come with their own set of challenges: they're bulky for travel, contribute significantly to environmental waste, are expensive, and companies have to put a slew of bad ingredients in them to ensure shelf stability. Clearly, neither option provides a real solution to the obvious problem.

In this age-old industry, there has been no real innovation in convenience and portability while maintaining quality – until now. In every sector, there emerges a pioneer who rethinks the status quo. Consider how Tide Pods revolutionized laundry, Airbnb transformed travel accommodations, or Amazon reshaped online shopping. Now it's our turn! 

At VADE Nutrition, we believe that the solution is simple. By pre-measuring every serving of our nutritional supplements in a dissolvable, food-grade film, we deliver delicious, high-quality, and convenient nutrition to people of all ages. Be it an elite athlete or a bustling soccer mom, life is demanding and we all need high-quality nutrition that easily fits into our lifestyle. We've evolved beyond our initial offerings of chocolate and vanilla Whey Isolate protein powder. Now, our product range features a variety of Whey Isolate flavors along with two innovative product lines: our Plant-Based Meal Replacement and Collagen + MCT Oil. As we continue to innovate, anticipate even more diverse product lines, ensuring that no matter one's lifestyle, we've got their nutritional needs covered.


Proven Traction & Diversified, Expansive Revenue Streams

We believe VADE Nutrition's blend of quality and convenience, coupled with its broad market appeal, positions us to seize a substantial share of the global nutritional supplements market. This market was valued at a notable $381.47 billion in 2022, with forecasts projecting a CAGR of 6.3% from 2023 to 2030

As Seen On ABC's Shark Tank, recognized as a Forbes 30 Under 30 Awardee, and listed twice on Inc 500’s Fastest Growing Companies in America, VADE Nutrition aspires to redefine the nutritional supplement industry. According to our research, we've introduced the first and only pre-measured servings of nutritional supplements encased in a dissolvable food-grade film, merging high-quality nutrition with unmatched convenience and portability. With 1,523% growth over the past 3 years, distribution in over 8,000 retail locations, multi-million dollar licensing deals, and an expanding e-commerce presence with over 400 million Social Media impressions annually, VADE Nutrition is not just navigating this thriving market; we're thriving within it. We believe our trajectory indicates sustained and dynamic growth ahead.

VADE's reach extends far beyond their online platform. They proudly rank among Amazon's Top 100 Protein Powder brands, recognized as one of Amazon’s fastest-growing entities. Moreover, their products are prominently featured in esteemed retail chains, including GNC, CVS, Hy-Vee, Winn Dixie, Meijer, and more. Additional retail expansion conversations include chains such as Target, Sam’s Club, Walmart, Walgreens, Costco, and Aldi.


Join Us In the Future of Nutrition & Healthier Lifestyles

VADE Nutrition has redefined what convenient and portable nutrition looks like. We believe we’ve revolutionized the industry with our dissolvable packs of nutritional supplements, and this is just the beginning.

Our mission at VADE Nutrition is clear: to make our products accessible to everyone, regardless of their lifestyle or their health and nutritional goals. From elite athletes to soccer moms, from the elderly to infants, our mission is to provide all demographics with better nutrition. 

As we set our sights on further disrupting the market, our roadmap includes expanding into emerging markets, investing in research and development to expand and create new product lines, and bolstering our marketing efforts to increase brand awareness on a global scale. 

We're not just asking for an investment; we're offering an opportunity. Your investment isn't just fueling our expansion — it's securing a stake in a future industry leader.

Join us in shaping the future of fitness nutrition and promoting healthier lifestyles. Invest in VADE Nutrition today. Together, we'll redefine the standards of the nutritional supplements industry and make high-quality nutrition more convenient and accessible for everyone.

Invest in VADE today, and be a part of a journey that's rewriting the rules of convenient, high-quality nutrition for generations to come.