About Us – VADE Nutrition

We’re relaunching production! Invest in VADE & get us back in stock

Learn why we're out of stock, and how you can be a part of reigniting VADE Nutrition.

I’m Joe, founder of VADE Nutrition. We've grown too fast, so now we’re scaling our in-house manufacturing. You can be a part of our journey by investing in us. Anyone can invest as little as $100 on Wefunder.

PLAY

Our goal is to build VADE into a company that could generate a 50× return for early investors over 5–7 years when we hit our targets.

Investment Return Example

Move the slider to see a simple “what if” example of your money growing 50× when VADE hits its goals.

If I invest

$

it could be worth $250,000 in 5–7 years*

$100 $25K $50K

*This is an example for when we achieve our forecasts only and is not a guarantee.

Learn why this could be a great investment

Historical vs. forecasted growth

The green bars show how much VADE has already grown, and how our next chapter compares.

Historical sales (2017–2022)

2017

$17,016

2018

$386,065

2019

$390,756

2020

$3,100,053

2021

$4,545,376

2022

$6,268,138

VADE grew an average of ~228% per year from 2017–2022 — explosive growth driven by real customers.

In early 2023, our co-packer stopped making product. That created a temporary supply problem and lower revenue — demand stayed strong.

Forecast sales (next 4 years)

Year 1

$8.8M

Year 2

$40.4M

Year 3

$119.2M

Year 4

$308.8M

Our forecast actually assumes slower percentage growth than what we’ve already done historically, as the business gets bigger and more stable.

When we execute this plan, our model shows VADE at about $308M a year in sales by Year 4.

What this means in simple terms

You don’t need to know anything about investing — here’s the idea in four steps:

Today: VADE is raising money at about a $15.2M valuation.
When we hit the plan: VADE reaches around $308.8M in yearly sales.
When a bigger company buys VADE: brands like ours are often bought for about 2–5× their yearly sales. Using a conservative 2.5×, that would mean a sale price of roughly $772M.
What that means for you: a sale around $772M would make today’s $15.2M valuation about 50× bigger. In that example, $1,000 invested could become about $50,000 (before fees, dilution, or taxes).

Why this could be a no-brainer

In plain English: you’re getting in while VADE is still small compared to where it’s already proven it can go. When:

we restart production and return to our historic growth mindset, and
a larger company later buys VADE at a normal industry multiple,

the 50× example above shows how powerful being early can be.

This is still just an example, not a promise. It’s based on our internal forecasts and typical sale prices for fast-growing consumer brands. Things can go better, worse, or not work out. Investing in startups is risky, and you could lose all of your money — only invest what you can afford to lose.

Visit investment page

Want to know more? Talk directly to our Founder.

Enter your email and Joe will personally reach out with answers.

Comments from real VADE customers who already invested in VADE on Wefunder

Natasha M.

5× Inc. 5000 entrepreneur

Go, Joe! Excited to back VADE – I’ll be sharing this raise with my network too.

Hector J.

Fitness-focused professional

I’ve been a big fan since the beginning. It was devastating when it wasn’t available – the fitness community needs it back.

Lesly L.

Software engineering manager

Found VADE on Shark Tank and have used it for years. Love the quality and convenience of your product.

Chris M.

Early supporter

I’ve followed VADE since the start and wanted to get involved and support Joe however I can.

Jeff B.

Fitness enthusiast

I’ve tried many supplements. VADE stood out from the start for taste and convenience – glad to see it growing.

Dawn E.

Long-time customer

I love the VADE product and use it frequently – the taste and ease of use are unmatched.

Olivia R.

Customer turned investor

Long-time customer who believes in your product – investing was the natural next step.

Christopher M.

Long-time user

Great product I’ve used for years. I believe there’s a very bright future ahead for VADE.

JR O.

Dedicated user

I believe in this company. I’ve used and loved the product for years since it was introduced on Shark Tank.

Michael A.

Investor

Always looking for promising investments – VADE’s traction and innovation stood out.

Alan F.

Healthcare IT professional

I love your protein pods – easy to use and easy on my stomach. If this helps keep them in stock, I’m totally in.

What we've accomplished so far

1,500%+ growth

In 3 years

2× Inc 500

Fastest-growing companies

10,000+ reviews

5-star love

$20M+ revenue

Proven Sales

Grown from $17K to $20M+ in sales.

8,000+ stores

Retail presence

Including GNC, CVS, Hy-Vee & more.

500M+ views

Brand awareness

Hundreds of millions of social impressions.

Shark Tank

National spotlight

Deal with Mark Cuban & Alex Rodriguez.

Inc 500 & Forbes

Recognition

Inc 500 winner & Forbes 30 Under 30 founder.

At VADE,
We're Revolutionizing
On-the-Go Nutrition.

At VADE, We're Revolutionizing On-the-Go Nutrition.

Read Our Story

About Us

Born from a quest for convenience and quality, Joe Johnson founded VADE Nutrition on the belief that nutrition should be easy and accessible for everyone. Tired of the mess and hassle of nutritional supplements, we developed our unique Dissolvable Packs - pre-measured servings of nutritional supplements individually wrapped in a dissolvable, food-grade film.

I always say that people first try our products for convenience, but they come back for the quality and the taste. It’s our mission to make sure that each one of our products is developed with the core focus of making them the highest quality and best tasting products on the market.

Our journey hasn't been without challenges, but each one helped us grow and become more in tune with our customers' needs. Throughout our journey, we’ve been fortunate enough to have had opportunities like being on ABC’s Shark Tank, Forbes 30 Under 30, and Inc 500 for being one of the 500 fastest growing companies in the country. Today, VADE is recognized across the country, with our products available at numerous major retailers. But our success is not just in the numbers – it's in the lives we touch daily with our convenient, high-quality nutrition solutions. We exist to serve you, and we're committed to making a real difference - one Dissolvable Pack at a time.